Design
Building your team's skills matrix
A couple of years ago, we began a movement to transform design at VMware and with it, transform VMware itself into an experience-led company. Anybody who’s been a part of a transformation would tell you that the most important part of a transformation is people. How you transform the
Lead with context
In design, context is key. When we design workflows and products, especially complex ones, we focus on providing the necessary context to users in order to help them make the right decisions at the right time. Without a way to predict every single user scenario, providing context becomes a key
Building a design system in an engineering-driven company: a few lessons learned
Few years ago, a very small team of engineers and designers built Clarity [https://clarity.design/], VMware's first design system. Today, it's one of the most successful open source design systems [https://github.com/vmware/clarity/stargazers] out there. I often talk to design leaders across
Our rating system: 6 o'clock to 12 o'clock
I am hoping you've used an analog watch before. Otherwise, you'll have to know how that works before you continue reading. In my team, we use a 6 o'clock to 12 o'clock rating system with half an hour increments. In easy terms,
Have you talked to your non-customers lately?
Last week, I was reading a report about Netflix's new revelation that one of its biggest competitors is not HBO, it's Fortnite [https://www.seattletimes.com/business/netflix-sees-fortnite-as-a-bigger-rival-than-hbo/] . This was a bit strange to think about at first. Fortnite is a video game not a streaming
