My name is Jehad. I am Chief Design Officer at Toast and formerly Splunk and VMware. I write about what I’m learning in design, product, and leadership—what’s worked, what hasn’t, and what I’m still figuring out. If you’re interested in honest, practical lessons from the journey, I’d love to have you subscribe.
Approaching AI as a design leader: rethinking the customer journey with a layer of AI-first
Transforming experiences with an AI-first approach can start with building the end to end customer journey with a layer thinking through the ways AI can help remove the burden of administrative work and transform non-administrative work for customers. Here’s a recipe of how to make that happen.
Approaching AI as a design leader: start delivering small miracles to your customers now
Design leaders need to take an approach that focuses on customer-first impact with an AI-first mindset. The best to do this is to start with the small miracles.
Approaching AI as a design leader: starting with a culture of experimentation
Design teams can lead the way on bringing an AI-first mindset to their organization. It all starts with a culture of experimentation. Here are practical ways to making that happen.
Stronger Design Principles Start with One Question: ‘Versus What?’
One of the hardest parts about writing down principles is to ensure they’re opinionated enough to be helpful. Here’s is the one question that can you write better design principles.
Emerging patterns in Designing for AI-first experiences
There are a few emerging patterns in designing for AI-first experiences. Here are a few.
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